TikTok and it's impact in the marketing world

TikTok is one of the most popular social media platforms, with over 2 billion downloads worldwide. It’s a great platform for businesses to connect with their customers and promote their products and services. To be successful, it’s important to understand the demographics of the TikTok user base.

It is especially popular with Gen Zers, with 60% of its users falling into this age group. In the United States, the majority of its users are between the ages of 16 and 24, with 26% of users being between the ages of 25 and 44.

TikTok also has a fairly even gender split, with 60% of users being female and 40% being male. In terms of ethnicity, the majority of users are white (70%) followed by Black (10%) and Asian (9%).

The most popular countries for TikTok are India, China, and the United States. The app has been downloaded over 2.6 billion times worldwide, with 500 million of those downloads coming from India, 180 million from China, and 130 million from the United States.

In terms of engagement, TikTok users love the app, spending an average of 95 minutes per day (over 1.5 hours) in the platform. In addition, users open the app 8 times per day and 83% of users have posted a video.

Finally, brands are able to advertise on the platform, with brand takeover ads costing anywhere between $20,000 – $200,000 and hashtag challenges costing $100,000+.

By understanding the demographics of the TikTok user base, businesses can create targeted content and campaigns to reach their customers and promote their products and services.